FACTORS THAT INFLUENCE ATTITUDE AND INTENTION TO BUY IN HALAL-LABELED SANDALS
Most studies on Halal products have concentrated on food and cosmetics. The purpose of this study is to investigate the factors that influence the attitude and purchasing intention of non- food Halal products in the context of sandals. This research is based on the principle of reasoned action. As a...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66716 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |