FACTORS THAT INFLUENCE ATTITUDE AND INTENTION TO BUY IN HALAL-LABELED SANDALS

Most studies on Halal products have concentrated on food and cosmetics. The purpose of this study is to investigate the factors that influence the attitude and purchasing intention of non- food Halal products in the context of sandals. This research is based on the principle of reasoned action. As a...

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主要作者: Ikhwan A., Raffi
格式: Final Project
語言:Indonesia
在線閱讀:https://digilib.itb.ac.id/gdl/view/66716
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機構: Institut Teknologi Bandung
語言: Indonesia

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