IDENTIFYING THE INFLUENCES OF COMPASS LIMITED EDITION SERIES CHARACTERISTICS TOWARDS PURCHASE INTENTION
The rise of shoe brands in Indonesia indicates a growing industry. This has increased business competition, requiring new innovations and strategies. Shoe brands often use a limited quantity release, or limited-edition shoes (LES) as a marketing strategy because it creates a shortage of supply an...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66717 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |