INVESTIGATING USER SWITCHING BEHAVIOUR ON MOBILE FOOD DELIVERY APP IN INDONESIA: A PUSH- PULL-MOORING (PPM) FRAMEWORK
Due to COVID-19 Pandemic, mobile food delivery apps (MFDA) are the solution for ordering food at the restaurant. People can enjoy their favourite dishes through their smartphones without going outside. The MFDA players developed the features that make the user more comfortable. For instance, a perso...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66835 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |