ANALYSIS INFLUENCE OF INNOVATION IN PRODUCT EXCELLENCE, PRODUCT PRICE, AND PRODUCT CREDIBILITY TOWARDS CUSTOMERâS PURCHASE INTENTION IN HERBAL TEA PRODUCTS
The development of herbal tea products in Indonesia has great potential not only because there are plenty of natural commodities found in this country, but also the habit of Indonesian citizens that make drinking tea a lifestyle. However, the growth of business that is significantly increased in...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66931 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |