ANALYSIS INFLUENCE OF INNOVATION IN PRODUCT EXCELLENCE, PRODUCT PRICE, AND PRODUCT CREDIBILITY TOWARDS CUSTOMER’S PURCHASE INTENTION IN HERBAL TEA PRODUCTS

ANALYSIS INFLUENCE OF INNOVATION IN PRODUCT EXCELLENCE, PRODUCT PRICE, AND PRODUCT CREDIBILITY TOWARDS CUSTOMER’S PURCHASE INTENTION IN HERBAL TEA PRODUCTS

The development of herbal tea products in Indonesia has great potential not only because there are plenty of natural commodities found in this country, but also the habit of Indonesian citizens that make drinking tea a lifestyle. However, the growth of business that is significantly increased in...

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Bibliographic Details
Main Author: Nabila, Ranah
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/66931
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Institution: Institut Teknologi Bandung
Language: Indonesia

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