SOCIAL MEDIA MARKETING COMMUNICATION STRATEGY ANALYSIS IN HEALTH AND FITNESS INDUSTRY, CASE STUDY: CAMELIFE

In the health and fitness sector, the global protein supplement market is predicted to grow at an annual rate (CAGR) of 8.5% in the period 2022 to 2030. One way to compete in the market is by using social media. Where this social media can build brand awareness from consumers. In addition, today...

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Bibliographic Details
Main Author: Anggraini Putri, Anindya
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/66999
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Institution: Institut Teknologi Bandung
Language: Indonesia