THE EFFECT OF SOCIAL MEDIA PLATFORMS TOWARD VALUE COCREATION IN GENERATION Z

Co-creation is a collaboration between a company and a customer in the context of social media, which means that the fellow social media users (content creator - company - user) are directly or indirectly in the manufacture of joint products. Companies try to adopt a customer-centered approach th...

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Bibliographic Details
Main Author: Latif Mediyan, Muhammad
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67060
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Institution: Institut Teknologi Bandung
Language: Indonesia