THE EFFECT OF SOCIAL MEDIA PLATFORMS TOWARD VALUE COCREATION IN GENERATION Z
Co-creation is a collaboration between a company and a customer in the context of social media, which means that the fellow social media users (content creator - company - user) are directly or indirectly in the manufacture of joint products. Companies try to adopt a customer-centered approach th...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67060 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
