THE IMPACT OF MARKETING THROUGH SOCIAL MEDIA INFLUENCERS ON CONSUMER BUYING BEHAVIOUR IN THE FASHION INDUSTRY A FOCUS STUDY ON GENERATION Z IN INDONESIA
For most part, every aspect of our life has been induced by digital influence. From shopping, reading the news, listening to music, connect with others, to schools and work related. It can be seen almost all aspects of human being are already connected to digital platform. Sectors that receive consi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68225 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |