GENERATION Z CONSUMER ATTITUDES TOWARDS VIDEO ADVERTISEMENT OF TIKTOK IN THE E-COMMERCE INDUSTRY
Through decades of the technological era, online shopping has become one of the biggest industries in the world. It is estimated that more than a quarter of the global population has at least done online shopping once. Moreover, this decade saw a rapid growth of online shopping or E-Commerce in Sout...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68173 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |