THE PERCEIVED VALUES OF GENERATION Z IN INDONESIA TOWARDS A LOCAL BRAND: ILKAâS PRICING STRATEGY
Pricing strategy of a newly established business or local brands in Indonesia becomes very important. Indonesia is still believed as a developing country which the society still prefer global brands and products more than their own locals. But in these present days, people are beginning to give the...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57690 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |