THE PERCEIVED VALUES OF GENERATION Z IN INDONESIA TOWARDS A LOCAL BRAND: ILKAâS PRICING STRATEGY

Pricing strategy of a newly established business or local brands in Indonesia becomes very important. Indonesia is still believed as a developing country which the society still prefer global brands and products more than their own locals. But in these present days, people are beginning to give the...

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Bibliographic Details
Main Author:	Agatha, Aurelia
Format:	Final Project
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/57690
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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