THE EFFECT OF ONLINE CUSTOMER EXPERIENCE TOWARD CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: A CASE STUDY ON SKIN CARE PRODUCT BRAND SOMETHINC IN INDONESIA
In Indonesia, the local skincare sector has developed at a rapid speed during the previous five years. There are numerous new local skincare companies that are swiftly catching up to the classic skincare brands in Indonesia. Somethinc is one of the local brands that has recently become an attentio...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67802 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |