THE IMPACT OF OVERPROMISING CAMPAIGNS TOWARDS CUSTOMER LOYALTY IN LOCAL SKINCARE PRODUCTS (SOMETHINC AND SKINTIFIC)
The development of skin care products has expanded, resulting in a strong demand on manufacturers and producers of local skincare products that are expected to continue within 2026. However, because of the intense competition that local brand skincare must confront, they must compete on both domesti...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/73253 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |