MARKETING MIX ANALYSIS OF SOMETHINC BRAND SKINCARE MANUFACTURER IN EAST JAKARTA

The current expansion of the skincare product market has also led to the emergence of many local skincare brands in the cosmetics industry in Indonesia. Several brands compete by presenting quality products with international standards. So now competition for foreign and local skincare product busin...

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Bibliographic Details
Main Author: Satriatama, Zulfikar
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/83330
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Institution: Institut Teknologi Bandung
Language: Indonesia