THE EFFECT OF SOCIAL MEDIA PLATFORMS TOWARD VALUE COCREATION IN GENERATION Z
Co-creation is a collaboration between a company and a customer in the context of social media, which means that the fellow social media users (content creator - company - user) are directly or indirectly in the manufacture of joint products. Companies try to adopt a customer-centered approach th...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67060 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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