BUILDING AN EFFECTIVE INSTAGRAM PROMOTION STRATEGY FOR CAMELIFE COMPANY
The problem faced by Indonesia is the protein intake is still from grains and plant-based food based on data from BPS by March 2020 Susenas by 30,91% still consumed grains and plant-based food. Based on the consumer problem and market opportunity, CAMELIFE is a company that creates a Sport Supp...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67499 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The problem faced by Indonesia is the protein intake is still from grains and plant-based
food based on data from BPS by March 2020 Susenas by 30,91% still consumed grains
and plant-based food. Based on the consumer problem and market opportunity,
CAMELIFE is a company that creates a Sport Supplement product in the form of a Whey
Protein supplement, that helps customers fulfil their daily needs for protein. With the
feature offered by Instagram CAMELIFE is using Instagram as the main platform to
promote the brand. However, CAMELIFE Instagram promotions perform poorly that
leads to low engagement of the Instagram account and causing lack of sales in the
company. Because of the situation, Instagram Promotion strategy should be developed
for CAMELIFE to increase its Instagram performance. The objective of this research is
to develop effective Instagram promotion marketing strategies for CAMELIFE. This
study utilized a problem-solving approach by analyzing the external and internal factors
that influenced CAMELIFE's Instagram promotion strategy and using Fishbone analysis
to capture the findings as root causes. The implication of this research is the
implementation of solutions which is Hiring new human resources in order to streamline
the work process in order to maximize the promotion strategy potential, Register to
incubator program to gain additional funding, Joining online digital marketing course to
optimize, Developing Instagram Content Plan, Endorsement and Giveaway Activation in
order to create content activation and gain more engagement, and the development of an
action plan for an effective Instagram promotion strategy.
Keywords: Camelife, Instagram Promotion, Online Sales, Sports Supplement Business |
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