EMPIRICAL STUDY ON UNDERSTANDING THE ETHICAL BEHAVIOUR OF FAIR AND LOVELY MARKETING COMMUNICATION IN TARGETING INDIAN AUDIENCES
This research paper focuses on the empirical study used to examine Indian audiences' perspective on the marketing communication of Fair and Lovely. India holds a great percentage of market share on skin-lightening products alone (Gajanan, 2020), the promotion of beauty standards in the nation i...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68026 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |