EVALUATING CELEBRITY INFLUENCERS’ EFFECTIVENESS: HOW MCDONALD’S IS REDEFINING FAST FOOD THROUGH THE BTS MEAL

• Main Author: Denisa Hanifa Savitri, Siti
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/68040
• Institution: Institut Teknologi Bandung

K-pop, or South Korean mainstream pop music, has its own formula for worldwide success. The key element, a memorable hook tune, is combined with a trademark dance technique and presented in a spectacular video. The entire package is designed for social media, where the music takes on a life of its o...