THE IMPACT OF COLLABORATION BETWEEN MCDONALD’S AND BTS ON INDONESIA’S GENERATION Z

THE IMPACT OF COLLABORATION BETWEEN MCDONALD’S AND BTS ON INDONESIA’S GENERATION Z

BTS Meal, the product that was produced in collaboration of McDonald’s and BTS, was launched in Indonesia in June of 2021. This celebrity endorsement strategy by McDonald’s resulted in a surge of demand for the product and 32 McDonald’s branches in Jakarta, the capital city of Indonesia, had to be c...

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Bibliographic Details
Main Author: Hertiar, Andaris
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/68519
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/68519

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