THE IMPACT OF COLLABORATION BETWEEN MCDONALDâS AND BTS ON INDONESIAâS GENERATION Z
BTS Meal, the product that was produced in collaboration of McDonald’s and BTS, was launched in Indonesia in June of 2021. This celebrity endorsement strategy by McDonald’s resulted in a surge of demand for the product and 32 McDonald’s branches in Jakarta, the capital city of Indonesia, had to be c...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68519 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |