THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH ON SOCIAL MEDIA TOWARDS PURCHASE INTENTION OF LUXURY PERFUME BRANDS
The number of middle and upper class in Indonesia continues to increase from year to year. Therefore, the luxury perfume brand industry makes Indonesia one of its priorities. As a result, Indonesia was recorded to contribute revenue to the sale of luxury goods as much as 2,035,000,000 USD in 2020, w...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68066 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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