THE IMPACT OF MARKETING ON TIKTOK : A STUDY ON CONSUMER BUYING BEHAVIOUR IN FASHION INDUSTRY IN INDONESIA

With the ever-changing environment and trends, social media now has a greater impact on its users than it has ever had. Many individuals may use Instagram, Facebook, Twitter, YouTube, and other social media sites to market their businesses. However, over the past two years, there has been an app cal...

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Bibliographic Details
Main Author: Kamila Windayana, Rasikha
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/68141
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Institution: Institut Teknologi Bandung
Language: Indonesia
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