PENGARUH CELEBRITY ENDORSEMENT DI PASAR DARING TERHADAP MINAT BELI KONSUMEN DI KOTA BEKASI STUDI KUANTITATIF TERHADAP MINAT BELI DI PASAR DARING
The purpose of this research is to study the influence of celebrity endorsement, which will be using Cristiano Ronaldo and BTS as an instance, in the online marketplace such as Shopee and Tokopedia towards consumer purchase intention in Bekasi city using VisCAP (Visibility, Credibility, Attractivene...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68196 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
