FACTORS INFLUENCING GENERATION Z PARTICIPATION IN CAPITAL MARKET
In the recent years, the number of investors in Indonesia has increased significantly. New investors were dominated by generation z that is considered digital-savvy and actively using the internet in daily activity. There is a huge gap between the number of investors and the total population in In...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68312 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | In the recent years, the number of investors in Indonesia has increased significantly. New investors
were dominated by generation z that is considered digital-savvy and actively using the internet in
daily activity. There is a huge gap between the number of investors and the total population in Indonesia.
This gap can be seen as an opportunity for the Indonesian capital market to grow. One of the ways to
achieve the developed and growing capital market is by increasing investor participation. Especially
generation z as they have the largest portion of Indonesian population. This research aims to examine
the influence of financial literacy and information technology on capital market participation of
generation z. This research involved 412 generation z that domicile in Bandung City. The researcher
employs descriptive statistics and logistic regression to analyse the data. The result finding shows that
financial literacy and information technology have significant influence on generation z participation
in capital market. This research suggest that perceived of usefulness, perceived ease of use, and
perceived trust are essentials for information technology in the capital market. Therefore, it is crucial
to enhance the financial literacy of generation z and support the development of information technology
in the capital market to provide an effective, easy to use, and trustworthy application.
Keywords: Financial Literacy, Information Technology, Capital Market, Generation Z
|
|---|