FACTORS INFLUENCING GENERATION Z PARTICIPATION IN CAPITAL MARKET

• Main Author: Dewangga Kautsar, Dafakhrizal
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/68312
• Institution: Institut Teknologi Bandung

In the recent years, the number of investors in Indonesia has increased significantly. New investors were dominated by generation z that is considered digital-savvy and actively using the internet in daily activity. There is a huge gap between the number of investors and the total population in Indonesia. This gap can be seen as an opportunity for the Indonesian capital market to grow. One of the ways to achieve the developed and growing capital market is by increasing investor participation. Especially generation z as they have the largest portion of Indonesian population. This research aims to examine the influence of financial literacy and information technology on capital market participation of generation z. This research involved 412 generation z that domicile in Bandung City. The researcher employs descriptive statistics and logistic regression to analyse the data. The result finding shows that financial literacy and information technology have significant influence on generation z participation in capital market. This research suggest that perceived of usefulness, perceived ease of use, and perceived trust are essentials for information technology in the capital market. Therefore, it is crucial to enhance the financial literacy of generation z and support the development of information technology in the capital market to provide an effective, easy to use, and trustworthy application. Keywords: Financial Literacy, Information Technology, Capital Market, Generation Z