PROPOSED B2B MARKETING ENHANCEMENT STRATEGY USING ARTIFICIAL INTELLIGENCE-BASED CUSTOMER RELATIONSHIP MANAGEMENT (CRM) FOR INDONESIA STOCK EXCHANGE
The capital market industry is one of the most data-driven sectors of the economy. Investors now rely on financial market data to help them choose wise investments, and financial market data has never been more valuable. In 2019, The Indonesia Stock Exchange (IDX) formed the Data Service division...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/68458 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |