MARKETING STRATEGY FOR BUBUR AYAM PMI 79 BASED ON ORGANIZATIONAL GROWTH STAGE
Bubur Ayam PMI 79 is a Small and Medium Enterprise (SME) in culinary field that has been established since 2009 in Bandung. Currently Bubur Ayam PMI 79 does not have a marketing strategy that adapted to its business conditions and capabilities. In developing a proactive marketing strategy, Bubur Aya...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68693 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |