PROPOSED STRATEGIC BRANDING FOR TRAVEL COMPANY: CASE OF SHAFWAH HOLIDAYS
Before the epidemic, Indonesia's travel and tourism sector had grown to be a major sector, accounting for 6% of the nation's GDP. Shafwah Holidays is a travel agency that promotes Halal travel as one of its core offers. It is a new player in the business as of 2020. By the end of 2021,...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68778 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |