UPAYA PENINGKATAN WORD-OF-MOUTH, PURCHASE INTENTION, DAN CUSTOMER LOYALTY MELALUI PENERAPAN STRATEGI GAMIFIKASI
In recent years, e-commerce has developed rapidly, starting from the increasing number of business makers to the increasing market competition. To cope with a competitive market, e-commerce application providers are trying to improve the services through in-app features in order to increase the n...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68853 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |