THE EFFECT OF MOBILE ELECTRONICS WORD OF MOUTH (MWOM) THROUGH WHATSAPP PLATFORM TOWARD CUSTOMERS PURCHASE INTENTION: A CASE STUDY OF SYFO
The rapid growth of technology has transformed conventional word of mouth (WOM) into Electronic Word of Mouth (eWOM). EWOM on mobile devices is known as Electronic Word of Mouth Mobile Messaging Application (MWOM), such as WhatsApp, Facebook Messenger, Line, and WeChat. Many researchers assess the e...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75679 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |