MEASURING THE EFFECTIVENESS OF TV COMMERCIAL ADVERTISING USING FACETS MODEL (CASE STUDY: âITâS IN MEâ AQUA TV COMMERCIAL)
“Aqua” is a mineral water company that has been established since 1973, and in 2001 Danone bought the company. “Aqua” has the largest market share in the bottled mineral water sector in Indonesia. “Aqua” always tries to provide the best quality of mineral water for the health of Indonesian family. I...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/69520 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |