THE INFLUENCE OF LIMITED EDITION ON PURCHASE INTENTION OF INDONESIAN STREETWEAR CLOTHING BRANDS
The streetwear fashion trend in Indonesia has only recently emerged on the Indonesian fashion scene. Along with this trend, there is a problem in Indonesia's streetwear brands, which due to the large number of consumers can lead to disinterest in the goods desired or already purchased by custom...
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/70063 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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