UNDERSTANDING IMPACTS OF NEW NORMAL POST COVID-19 PANDEMIC AND LESS-PROMOTION STIMULI ON CONSUMERS ONLINE PURCHASE DECISION MAKING IN INDONESIA
The Covid-19 pandemic has brought a positive impact and became the catalyst in driving the digital economy in Indonesia. People adapted to using their electronic devices even more as the substitution of various in-person activities; one of them was shopping. In the past few months, the technology...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70111 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |