MOTIVATION OF GEN-Z FOR PLAYING GAMES IN THE LOCAL INDONESIA GAME MARKET
The Indonesian game market reaches 24.88 trillion but the market share for local game developers is only 0.4%. This can be caused by the local game developers failing to capture the motivation of playing games for the local gamers. This research will explore the motivations of Gen-Z generations in p...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70504 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |