STUDY ON CONSUMER BEHAVIOUR TO PROPOSED MARKETING STRATEGY FOR GLUTEN FREE PRODUCT (CASE STUDY: CV KMC)
KMC is a company engaged in the development and production of medium-scale MOCAF (Modified Cassava Flour) in Indonesia which was formed in November 2011. KMC as a pioneer of gluten free product in Bandung has been marketed their product to various places in Indonesia, both online and offline. Based...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70581 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |