STUDY ON CONSUMER BEHAVIOUR TO PROPOSED MARKETING STRATEGY FOR GLUTEN FREE PRODUCT (CASE STUDY: CV KMC)

STUDY ON CONSUMER BEHAVIOUR TO PROPOSED MARKETING STRATEGY FOR GLUTEN FREE PRODUCT (CASE STUDY: CV KMC)

KMC is a company engaged in the development and production of medium-scale MOCAF (Modified Cassava Flour) in Indonesia which was formed in November 2011. KMC as a pioneer of gluten free product in Bandung has been marketed their product to various places in Indonesia, both online and offline. Based...

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Bibliographic Details
Main Author:	Mahira, Ghina
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/70581
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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