PROPOSED MARKETING STRATEGY TO INCREASE PRODUCT AWARENESS PRIVATE BOX (CASE STUDY: CGV CINEMAS INDONESIA)
Private Box is one of CGV Cinemas' newest products in the CGV Theatre business line, which debuted on December 22, 2022. By implementing an exclusive concept and providing an extensive variety of VVIP features and services, Private Box was launched to satisfy consumers' needs for privacy a...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/80934 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |