PROPOSED MARKETING STRATEGY TO INCREASE PRODUCT AWARENESS PRIVATE BOX (CASE STUDY: CGV CINEMAS INDONESIA)

PROPOSED MARKETING STRATEGY TO INCREASE PRODUCT AWARENESS PRIVATE BOX (CASE STUDY: CGV CINEMAS INDONESIA)

Private Box is one of CGV Cinemas' newest products in the CGV Theatre business line, which debuted on December 22, 2022. By implementing an exclusive concept and providing an extensive variety of VVIP features and services, Private Box was launched to satisfy consumers' needs for privacy a...

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Bibliographic Details
Main Author:	Fauzan Hakim, Lukman
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/80934
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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