PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE M WARUNG JAKARTAâS REVENUE
MW is a local restaurant brand from Bali that had entered the food and beverage industry in Indonesia since 1969. After the brand successfully opened 5 branches in Bali, in 2020 they opened their first branch in Jakarta. Unfortunately, in 2020 Indonesia was facing a COVID-19 pandemic situation and a...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70606 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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