PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE M WARUNG JAKARTAâ€™S REVENUE

PROPOSED INTEGRATED MARKETING COMMUNICATION STRATEGY TO INCREASE M WARUNG JAKARTAâS REVENUE

MW is a local restaurant brand from Bali that had entered the food and beverage industry in Indonesia since 1969. After the brand successfully opened 5 branches in Bali, in 2020 they opened their first branch in Jakarta. Unfortunately, in 2020 Indonesia was facing a COVID-19 pandemic situation and a...

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Bibliographic Details
Main Author:	Fanya Setiana, Aisyah
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/70606
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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