MARKETING STRATEGY TO INCREASE BRAND AWARENESS & BRAND LOYALTY ON THE MOTOGASS GARAGE BRAND
The automotive industry is a leading industry that significantly contributes to the national economy. In Indonesia, there are currently 22 industrial companies that produce four-wheeled vehicles or more. In 2021, the automotive sector will also contribute Rp. 99.16 trillion with a production capacit...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71287 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |