PROPOSED DIGITAL MARKETING TO INCREASE SALES OF SMALL AND MEDIUM ENTERPRISES (SMES): A CASE STUDY OF SUNMORCI

• Main Author: Hasanah Abdul Rosyad, Nisaul
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/71996
• Institution: Institut Teknologi Bandung

Since 2018, CV Agri Nunifolia Lestari has collaborated with PT Health Wealth Indonesia to produce noni concentrate and juice. Simultaneously, CV ANL also created its own brand of functional noni products under the name Sunmorci. Sunmorci has a clear target market and brand objectives. Sunmorci�...