THE INFLUENCE OF VOICE-BASED DIGITALASSISTANT ADOPTION, TRUST, AND PERCEIVED PRIVACY RISK ON CONSUMERS’ SATISFACTION - EVIDENCE FROM SOUTHEAST ASIAN COUNTRIES

THE INFLUENCE OF VOICE-BASED DIGITALASSISTANT ADOPTION, TRUST, AND PERCEIVED PRIVACY RISK ON CONSUMERS’ SATISFACTION - EVIDENCE FROM SOUTHEAST ASIAN COUNTRIES

Voice-based digital assistants (VBDAs) have been increasingly utilised, creating satisfaction amongst consumers. Psychological factors such as trust have shown detrimental factors on adopting technology. The impact of this phenomena when perceived privacy risks are involved has not yet been studied....

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Bibliographic Details
Main Author: Rasyad Tjandraatmadja, Farrel
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72143
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/72143

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