PROPOSED STRATEGY OF SUSTAINABILITY MARKETING TO AVOID GREENWASHING ACTIVITIES (CASE STUDY: PT. AVO INNOVATION & TECHNOLOGY)
The increasing awareness of industry players to change their business processes to promote sustainable concepts is directly proportional to the shift in demand for environmentally friendly products. This led to the emergence of the sustainability concept which was carried out massively among indus...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/72197 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |