CONSUMER PREFERENCE ON USER INTERFACE IN MOBILE APPLICATIONS: CASE STUDY OF ONLINE TRANSPORTATION APPLICATIONS GO-JEK AND GRAB IN BANDUNG

Online transportation is one of a variety of service business sectors that utilize internetbased information systems to perform operations on a daily basis. Mobile applications provide user experience which is considered a crucial feature in mobile application development. It is necessary for compan...

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Bibliographic Details
Main Author: Rahmah Aisyah, Dania
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72251
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Institution: Institut Teknologi Bandung
Language: Indonesia
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