JAPANESE CONSUMERS’ BEHAVIORAL INTENTION AND VALUES TOWARD FUROSHIKI AS A PACKAGING FOR FOOD PRODUCTS

Japan has been facing the problem of over packaging because the products in Japan are using excessive packaging materials, especially paper and plastic based packaging. One of the ways to alleviate the problem of excessive waste is to use a more environmentally friendly packaging material such as Fu...

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Bibliographic Details
Main Author: Jessica, Alia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72260
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Institution: Institut Teknologi Bandung
Language: Indonesia