THE POWER OF ENDORSER IN CONSUMER BUYING DECISION PROCESS AMONG UNIVERSITY STUDENT
In marketing, one of the factors in making an advertisement likeable is the use of endorser. Endorser has been proven to create favorable impact in advertisement and generates consumer purchase intention by many previous researches. Moreover, female university students constantly seek fashion advice...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72374 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |