HOW ONLINE CONSUMER REVIEW RELATES TO PURCHASE INTENTION A STUDY OF PREMIUM COSMETICS IN INDONESIA
Today there is an increase in the number of Internet users in Indonesia. The growth of active internet users affects the marketing activities. The rapid spread of internet usage makes the electronic marketing becomes important and popular. One of the electronic marketing is online consumer review. O...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72445 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |